Making up statistics

They say there is no worse lay than statistics. In today's DN there is a good example.

Trafic reasercher Irene Isaksson-Hellman from insurance company IF says that the number
of killed and seriously injured bikers has increased recently. This is simply not true. Looking at official statistics it is clear that the number of killed bikers have not increased. from 2009 to 2010 there was a decrease of 33% in the number of bikers killed. For the first 8 months of 2011 the same historically low level remains. The number of bikers seriously injured is more steady but also declining. from 2009 to 2010 there is a decrease of injured by 11% and for the first 8 months of 2011 there is a very tiny increase (3%).

What is Ifs interest of trying to fool people into believing biking is dangerous? Well less bikes means more cars. More cars means more traffic insurances for IF.